Advisory Services
What I Help With
I work with founders and leadership teams as a retained strategic advisor, providing an experienced outside perspective through periods of growth, change, and opportunity. The work is collaborative, practical, and focused on helping leaders make better commercial decisions over time.
Go-to-Market Strategy and Positioning
Most scaling companies have a product that works but a commercial story that hasn't kept up. I help leadership teams get clear on who they're actually selling to, how they're positioned against the alternatives, and what their commercial motion needs to look like at the next stage of growth.
- Ideal customer and segment clarity
- Competitive positioning and differentiation
- Channel and motion alignment
- Messaging architecture for sales and marketing
Channel Partnership Strategy
Channel partnerships are one of the highest-leverage growth levers available to scaling brands — and one of the most commonly mismanaged. I help companies identify the right partners, structure agreements that create real alignment, and build programs that become core revenue drivers rather than side experiments.
- Partner identification and prioritization
- Program structure and agreement design
- Onboarding and enablement frameworks
- Performance metrics and program governance
Commercial Organization Design
The transition from founder-led sales to a real commercial team is one of the most consequential. I help leadership teams design the right org structure, define the roles that actually need to exist, and sequence hiring in a way that builds momentum instead of overhead.
- Commercial org structure and role design
- Hiring sequence and prioritization
- Compensation and incentive structure
- Handoff from founder-led to team-led sales
Revenue Reporting and Forecasting Discipline
Most founder-led companies are flying blind on pipeline and performance. I help leadership teams build the metrics, cadences, and visibility they need to make confident decisions.
- Pipeline metrics and definitions
- Forecasting methodology and cadence
- Revenue reporting infrastructure
- Leadership team dashboards and reviews
Introductions to Buyers and Commercial Partners
For the right clients at the right moment, I make direct introductions into a network of buyers and commercial partners built over 15 years — concentrated in wellness, beauty, and retail, with reach across any partnership- or channel-driven business.
- Retail and channel buyer introductions
- Distribution and commercial partner connections
- Network concentrated in wellness, beauty, and healthcare
- Available to retained clients at the right stage
How It Works
Retained Advisory, Built Around Your Business
I work with clients on a monthly retainer with a clear scope and a consistent rhythm. This isn't a one-time recommendation, it's having an experienced advisor who understands your business, provides continuity, and helps you make better decisions as new opportunities and challenges emerge.
Monthly retainer
A defined scope, a consistent cadence, and a relationship that builds over time.
Direct access
You work with me directly — not a team of analysts or a rotating cast of consultants.
Honest counsel
My job is to tell you what I actually think, not to validate decisions you've already made.
Who This Is For
You're Probably a Fit If…
- 01You've outgrown founder-led sales but haven't built a real commercial team yet
- 02You're entering a new channel or market and need a clear strategy before you commit resources
- 03You're hitting a growth ceiling you can't solve with the team you have
- 04You're in wellness, beauty, retail, or any partnership- or channel-driven business
- 05You’re looking for an experienced outside perspective to help navigate growth decisions, build commercial strategy, and create a clearer path forward.